Breville Power Cord

One of my favorite design details of any product I’ve seen is the power cord that comes on the Breville Juicer. Instructions always tell you that you should remove the power cord from the outlet by pulling on the end, rather than pulling on the cord. Breville creates a simple affordance that not only makes this incredibly clear visually, but makes it the best way to pull it out. Many ¬†power cords are difficult to remove, and pulling on the cord is simply easier with the added leverage. Breville does not really advertise this in any way that I can see, but there get the idea in the photo below. The circle tells you emphatically that it should be pulled….

Breville Power Cord

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