Great products & experiences do not happen accidentally.....
Successful products stem directly from teams aligned through shared vision, deep understanding of the customer problem, business strategy, and product-market fit.
Product design strategy creates this alignment across cross-functional collaborators, stakeholders, and customers.
Contact me (below) to help you with your product design strategy and help you weave a shared vision across your stakeholders...
I build professional software 0-1 across web, mobile, and desktop.
I create experiences that match your customers' mental models, and align to the needs of your business .
I facilitate working sessions that weave differing stakeholders' visions into a common fabric.
What I can do for your product or team....
Customer-centricity & research: Qualitative customer engagement and research contextual to your product maturity. "Understand work" exploring your customer's problem space and mental models promotes "understanding, identify, execute" approaches (not identify, justify, execute). This reduces risks in investing in one direction over another.
Experience Architecture: Deeply understanding the customer's mental model and their struggles to achieve their own desired outcomes provides insights to innovate product experiences, experience architecture, and interaction paradigms.
Product Design Vision: A product vision aligns teams by creating clarity. The product vision does not require perfection. Providing a lens to discuss and debate the nuances of concepts builds clarity in decisions across contributors and stakeholders.
Highlights of my design leadership....
Over 20 years experience leading product design vision and strategy for start-up, non-profit, and professional tools scenarios. Led 0-1 design for six products for web, mobile, and desktop.
Ten years experience managing design teams including mentoring, and managing managers and experience architects.
Created, led, and scaled eight programs enabling customer engagement in large organizations including: customer councils, Jobs to Be Done, executive and end-user engagement, and qualitative surveys.
I lead both short-term and long-term engagements, manage relationships at the executive level, and maintain a strong focus on both product and organizational outcomes across a diverse range of initiatives.
My facilitation efforts have had a profound organizational impact, driving high-visibility initiatives and fostering collaboration across cross-functional teams at all organizational levels.
I am a certified instructor and facilitator of the LUMA Institute of Human-centered design system and bring depth in how the methods can be combined and recombined to address the outcomes required by any situation.
Highlights of designing, leading, and analyzing workshops....
I have designed and led over ten multiple-day workshops impacting long-term corporate or product strategy and direction.
I have designed and led over thirty workshops with customer or and organizational senior executives.
I have designed and led workshops to define or roll-out large scale organizational changes with sixty or more participants.