Hi, I'm Eric Fain.

Great products & experiences do not happen accidentally.


I help companies build excellent products collaboratively that drive growth.

Designing for Growth

Product Design Strategy

Customer-centricity & research: Qualitative customer engagement and research contextual to your product maturity. "Understand work" exploring your customer's problem space and mental models promotes "understanding, identify, execute" approaches (not identify, justify, execute). This reduces risks in investing in one direction over another.

Experience Architecture: Deeply understanding the customer's mental model and their struggles to achieve their own desired outcomes provides insights to innovate product experiences, experience architecture, and interaction paradigms.

Product Design Vision: A product vision aligns teams by creating clarity. The product vision does not require perfection. Providing a lens to discuss and debate the nuances of concepts builds clarity in decisions across contributors and stakeholders.

Expert Facilitation

Engagement: I lead both short-term and long-term engagements, manage relationships at the executive level, and maintain a strong focus on both product and organizational outcomes across a diverse range of initiatives.

Impact: My facilitation efforts have had a profound organizational impact, driving high-visibility initiatives and fostering collaboration across cross-functional teams at all organizational levels.

Knowledge: I am a certified instructor and facilitator of the LUMA Institute of Human-centered design system and bring depth in how the methods can be combined and recombined to address the outcomes required by any situation.

http://fain.me
San Francisco Bay Area

Let's Work Together!