Hi, I'm Eric Fain.
When everyone can build anything, the hard part is deciding what matters.
I help companies choose the right problems, make decisions that stick, and move from ambiguity to working product.
Judgment. Taste. Outcomes.
The roles of design, product management, and engineering are compressing. Execution is cheap. Artifacts are abundant. What organizations struggle with now is judgment: deciding what matters, what doesn't, and how to act under pressure with incomplete information. That's where I work.
How I Help
One integrated practice spanning design, product strategy, and facilitation — organized around the decisions that drive your business forward.
Problem Selection & Framing
The most expensive mistake a team can make is solving the wrong problem. I help organizations break down ambiguity, evaluate competing directions, and commit to the problems worth solving now — through deep customer engagement, competitive analysis, and rigorous framing — before execution begins.
Decision Quality & Tradeoffs
Speed without clarity is a liability. Alignment without decision is a delay tactic. I help teams synthesize signals, make tradeoffs visible, and reach defensible calls that hold up under scrutiny — not through endless consensus-building, but through structured judgment that earns trust.
Decision Systems That Compound
The most important artifacts may never ship as products. I design the criteria, review structures, and shared mental models that help teams make consistent, high-quality choices over time. These systems shape how work gets done long after I leave the room.