Judgment Built Through Making

The boundaries between design, product, and engineering are dissolving — AI has made that shift happen faster than anyone expected. The most valuable work now lives at their intersection — choosing the right problems, making tradeoffs visible, and building the systems that help teams make better decisions over time. That intersection is where I've spent my career.

I've worked across the full range of product maturity — mature enterprise platforms at companies like Autodesk, Oracle, and First American Financial, and six startups, four of which I helped build from zero to one. SaaS products across Web, Mobile, and Desktop, in real estate, AEC, construction, financial services, and the non-profit sector. But the throughline has never been the stage of the product — it's been the discipline of deciding what actually matters, and maintaining that clarity as the product takes shape.

I've spent years designing how teams think together. Over fifty LUMA Institute workshops taught. Countless alignment sessions, scenario planning exercises, and competitive war games facilitated at the executive level. Not as rituals — as decision-making infrastructure. The kind that helps organizations commit to a direction and move with confidence.

What drives me is the combination: deep customer engagement that reveals problems worth solving, the strategic framing to evaluate which bets matter, and the hands-on craft to bring clarity to ambiguity — whether that's in Figma, in code, or prototyping with AI to rapidly test a direction. I love the moment a team stops debating in circles and starts moving together because the tradeoffs are finally visible.

I've led design teams, design managers, senior architects, and researchers. I've built programs that deepen connections with end users and made customer engagement easy for teams that had never done it. I take pride in the deep relationships I've built with engineers and product managers at every level — because the best decisions come from people who trust each other enough to disagree.

Taste opens doors. Judgment keeps you in the room. My career has been built on both — using design as leverage for better products, better decisions, and better outcomes.