About
Judgment built through making.
The boundaries between design, product, and engineering are dissolving — and AI made that happen faster than anyone expected. The most valuable work now lives at their intersection. That intersection is where I've spent my career.
I've worked across the full range of product maturity — mature enterprise platforms at Autodesk, Oracle, and First American Financial, and six startups, four of which I helped build from zero to one. But the throughline has never been the stage of the product — it's been the discipline of deciding what actually matters, and holding that clarity as the product takes shape.
I've spent years designing how teams think together. Over fifty LUMA Institute workshops taught; countless alignment sessions, scenario-planning exercises, and competitive war games facilitated at the executive level. Not as rituals — as decision-making infrastructure.
What drives me is the combination: deep customer engagement that reveals problems worth solving, the strategic framing to evaluate which bets matter, and the hands-on craft to bring clarity to ambiguity — whether that's in Figma, in code, or prototyping with AI. I love the moment a team stops debating in circles and starts moving together because the tradeoffs are finally visible.
Taste opens doors. Judgment keeps you in the room.
My career has been built on both — using design as leverage for better products, better decisions, and better outcomes.